Location pages make it easier for users to find specific information surrounding your business’ location, and many of their components serve as ranking factors for search results.
When creating local landing pages, you want to focus on the areas or cities where you have a physical presence, or want to offer your services. If a potential customer searches for something which Google believes has a local intent, it will display local results.
If you optimise your landing pages for your local area, you stand a greater chance of your business being shown in the search results.
There are some basic SEO principles you need to follow when creating local landing pages. You need to create an overview page. This page will be internally linked to the local landing pages. This makes it easier for search engines to understand the structure of your website and know that you serve multiple locations.
Your local landing pages should include:
- Local keyphrase in the page title
- Location in the URL
- Local keyphrase in the meta description
- Local keyphrase in the first paragraph of content
You should also include any unique information about that location. If you have a brick and mortar shop or office, include the address, contact information and a map for that location.
If you really want to dominate local search, you can add schema markup to your local landing pages. Local business schema is a common type of structured data markup that you can add to make it easier for search engines to classify what type of organisation you are and what you do.