It’s now time to pull everything together and finalise the build of your website. As you build your website remember that a good website is about more than a static homepage. You want to create multiple pages that describe what your business offers in a clear and concise way. You need to answer any questions potential customers might have and help resolve pain points.
Place strategic call to action buttons throughout your website. These should be relevant to content on the page. For example, if you are selling products on your website “buy now” would be best. Alternatively, “contact us to learn more” will be better suited on your about us page or a service page. Call to action buttons should make it easy for your website visitors to take the next step and engage with your business.
Once you have built all your pages you need to test your website to make sure everything works as expected. Test all the buttons and links, do they take you to the correct page or content? Test the contact form to make sure it sends, gets delivered to the correct email address and that the email you receive has all the information you require.
Also, test your website on different devices and browsers. Most people will have a few different devices around the house. Make sure your websites looks great on all of them and is easy to use. Download different browsers (Microsoft Edge, Firefox, Safari and Chrome) and make sure it loads correctly on all of them. If you need to make small changes to the layout or placement of links do it now before the website is live.
Before you make your website live check to see how quickly the pages load. Page load times are very important and have a big impact on how visitors use your website. Nobody likes a slow website. There are many tools available online to test your website such as GTmetrix and PageSpeed Insights.
However, don’t go chasing the perfect score with these tools as it can be difficult to achieve without considerable investment of time, money and resources. Try to think of real-world use instead. If the page loads in under 2 seconds and all the important content is visible this should be enough for most users. Most website builders and content management systems will have page caching features that will achieve those results for you.
Now press the big red button and make your website live! Congratulations, you have made a website for your small business that is better than your competitors.