Building a new website can be exciting for small businesses. It’s usually planned around the launch of a new venture, a new product or when they enter into a phase of planned growth.
You know success or failure can be determined by the performance of the website. As a small business owner, you’ve invested time and money into the new website. Content has been tailored to the needs of the user, their pain points and how your business can help.
Now it’s time to launch the new website, the design looks great, the content is relevant to your target audience, and you’re confident that it will be a success.
But the inevitable happens after that. You check your analytics and no one is visiting your new website or no one is converting.
What went wrong? This isn’t an easy question to answer, there are a lot of reasons why a website doesn’t work as planned.
The answer could lie in the statistics below…
15 web design statistics to improve your small business website
There are 1.18 billion websites in the world
You are competing against 1.18 billion other websites when you launch a new website. It doesn’t matter what industry you’re in, there will be competition online. It can be hard to stand out in a crowded market.
44% of visitors will leave if they can’t find contact details
The credibility of a business is reduced by the lack of contact information on a website. Website users want to be able to find a phone number, address or email address. This can be a challenge for small business owners if they work from home, use their personal phone or still use Gmail for email.
70% of small business websites don’t have a call to action
A call to action tells website visitors what to do next, such as submit a form, complete a purchase or download a piece of content. 70% of small business websites don’t have a call to action, so the website user has to decide what to do next. That usually means they don’t do anything.
No one interacts with sliders or carousels
10 years ago image sliders and carousels were very popular. Today, only 1% of people interact with them, and they usually have a negative impact on page speed. It’s probably best to swap out the carousels for something else if you’re still using them.
55% of website traffic comes from mobile phones
This trend is going to keep increasing. It’s important for websites to work well on mobile devices. There is a mobile first approach to ranking websites. If your small business website isn’t mobile-friendly, you’ll struggle to get noticed by the search engines.
40% of website users will use another website if it isn’t mobile-friendly
It doesn’t matter if you have the best content or the most knowledgeable answer to the question. Website users want a good experience when browsing on a mobile phone. Visitors will use another website if your website doesn’t provide a good user experience.
57% of users won’t recommend a business if they have a bad mobile website
Word of mouth is a powerful form of marketing for small businesses. However, half of users won’t recommend a business if it’s poorly designed on a mobile device. This means you are losing referrals from your current customers.
83% of users expect a page to load in less than 3 seconds
Everybody knows the importance of page speed. If the page takes a long time to load, the website user will become frustrated and won’t use the website. It can be difficult to improve page speed if you have used a website builder, as they don’t give you access to the code to make improvement or come with significant code bloat that slows the website down.
Only 2% of website traffic comes from tablets
Tablets were once referred to as laptop killers that would change the way we work. It didn’t happen and only 2% of website traffic comes from tablets. People watch films and play games on their tablets, but don’t use the internet. It’s important to ensure your website looks great on all devices, but your main priority is desktop and smartphones.
27% of small businesses think a website is irrelevant to their industry
There are almost 5 billion internet users in the world. Every small business needs a website. Your target audience will be active online and your website is your way of reaching them.
68% of website users say they aren’t loyal to brands online
There are many reasons why website users aren’t loyal to businesses online. The ease of finding an alternative is one of the factors behind this. This is a huge opportunity for small business owners to take business from larger competitors. It’s also a real threat as your competitors only need to be slightly better than you online to win more business.
88% of website visitors won’t return to a website if they have a bad experience
Slow page speed, poor navigation, bad design or lack of relevant information are just some reasons why this could be. In today’s world, website users know what they want and want it immediately. They won’t give you a second chance if your small business website isn’t up to par.
94% of website users don’t trust outdated websites
It’s important to keep your website’s content up to date to build trust with your audience. Most website users think it’s a sign the business doesn’t care about them if they don’t keep their website up to date.
The average session is only 2-3 minutes long
Website visitors will only spend a few minutes looking at your website in a single session. You have to answer their question, deal with any pain points, and show them how to take the next step during this time. It’s important for a small business to know what matters most to their visitors and to optimise your pages to deliver this message in a short space of time.
A website is essential for any small business. When a potential customer searches for a product or service that you provide, you want them to find your website and not a competitor.
Customers will search for your business by name if they know you or have used your services. They might need to get in touch, find your address, or recommend you to a friend, so it’s important that your business is easy to find.
When a visitor lands on your website, you need to provide them with a great user experience, engage them with well-designed content and show them the steps they need to take next. You’ll struggle to convert visitors into paying customers if you don’t pay attention to these areas.