Pay Per Click Services
Tired of burning through your marketing budget with mediocre PPC results? We understand that as an SME, you need campaigns that deliver a clear return on investment. As PPC experts, we craft customised strategies focused on maximising your visibility and driving conversions.
What we offer
Google Adwords
Accelerate your growth with expertly managed Google AdWords campaigns. As certified Google experts, we leverage our expertise to create compelling ad copy, optimise targeting, and drive high-value traffic to your website. Expect increased visibility, targeted leads, and a measurable return on investment.
Display & Remarketing
Transform your brand’s online presence with visually captivating display and remarketing campaigns. We’ll design attention-grabbing banners tailored to your brand and strategically place them across relevant websites to maximise reach and engagement. Reconnect with potential customers who have shown interest, boosting your conversion rates.
Google Shopping
Boost product sales with targeted Google Shopping campaigns. We’ll ensure your products stand out on this popular platform, reaching eager shoppers actively searching for what you offer. Expect increased visibility, higher click-through rates, and a strong boost in conversions.
Bing Ads
Expand your reach beyond Google with optimised Bing Ads campaigns. We’ll tailor your ads to maximise visibility on this powerful platform, ideal for both local and international targeting. With precise location targeting and robust analytics, Bing Ads is a cost-effective addition to your PPC strategy.
Amazon PPC
Elevate your Amazon sales with our strategic Amazon PPC expertise. We’ll develop a customised plan to increase product visibility, drive targeted traffic, and help you achieve your specific sales goals on this competitive marketplace. Expect increased product rankings, better engagement, and a measurable boost in revenue.
Google Remarketing
Stay top-of-mind with targeted Google Remarketing. We’ll craft strategic campaigns that reconnect with those who have visited your site, increasing the likelihood of them converting into customers. Expect higher click-through rates, stronger brand recall, and a boost to your overall ROI.
Our Approach
Understanding Your Business
We take the time to learn about your industry, target audience, and specific objectives. It’s not just about surface-level information. We conduct an in-depth analysis of your competitive landscape, ideal customer profile, and unique selling points. Understanding what makes your SME stand out is crucial for developing successful campaigns that resonate with your target audience.
Strategic Campaign Development
We tailor your PPC campaigns to align with your overall marketing goals. PPC shouldn’t exist in a silo. We’ll examine your current marketing mix and identify how your PPC campaigns can seamlessly integrate with your content strategy, website, SEO efforts, and any other existing channels for maximum impact. This ensures a cohesive message and enhanced results across your entire marketing ecosystem.
Data-Driven Execution
We leverage insights to improve targeting, ad performance, and landing page optimisation. We go beyond simply setting up campaigns. We meticulously track key metrics, analyse trends, and leverage A/B testing to continuously refine your campaigns. This data-driven approach ensures that every pound of your ad spend is working hard, targeting the right audience with the right message at the right time.
Ongoing Collaboration
We provide clear reporting and work with you to continuously improve results. Successful PPC is a partnership. We provide transparent, easy-to-understand reports outlining key performance metrics and their implications on your business growth. We’ll work closely with you, translating data into actionable insights that shape future campaigns and maximise your long-term ROI.
Paid Search FAQs
While we can’t guarantee specific sales numbers (reputable agencies won’t), we guarantee a data-driven approach, dedicated effort, and a commitment to maximising your ROI.
We provide regular, transparent reports outlining key metrics and insights. We’re always available for calls or meetings to discuss results and make strategic adjustments.
Yes, we offer a free consultation to discuss your business goals and assess how PPC can help.
That depends on your industry, budget, and advertising objectives. Results could include increased website traffic, more leads, direct sales, or boosted brand awareness.
It can be complex, so partnering with a PPC expert is often the best way for SMEs. However, if you’d like to try it yourself, Google Ads offers tutorials and resources to get you started.
PPC is highly scalable. You set your budget and bids for how much you’re willing to pay per click. A well-managed campaign can offer an excellent return on investment even for smaller budgets.
Both drive traffic to your website, but with key differences. PPC offers immediate visibility at the top of search results, but you pay per click. SEO is about improving your website’s organic ranking in search results, which takes time but the traffic is “free”. Ideally, they work together!
PPC stands for Pay-Per-Click. It’s a form of online advertising where you place ads on platforms like Google and pay each time someone clicks on your ad. Your ads appear alongside search results or on relevant websites.